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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 12 Dec 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 95.82% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.20% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
547.06k
Google Play
App Share
95.82%
Google Play
Apps
395.49k
Games
151.58k
Total Downloads
851.85b
Google Play
Download Share
97.20%
Google Play
App Downloads
442.03b
Game Downloads
409.82b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.69% have integrated AppLovin Mediation Adapters. This accounts for 47.73% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
112.41k
Google Play
App Share
19.69%
Google Play
Apps
53.89k
Games
58.51k
Total Downloads
418.28b
Google Play
Download Share
47.73%
Google Play
App Downloads
135.48b
Game Downloads
282.80b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 14.42% have integrated ironSource Mediation Adapters. This accounts for 39.02% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
82.33k
Google Play
App Share
14.42%
Google Play
Apps
31.15k
Games
51.17k
Total Downloads
341.96b
Google Play
Download Share
39.02%
Google Play
App Downloads
64.26b
Game Downloads
277.71b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.39% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 25.40% of app downloads within the ad mediation SDK category.

Total Apps
70.74k
Google Play
App Share
12.39%
Google Play
Apps
55.11k
Games
15.63k
Total Downloads
222.60b
Google Play
Download Share
25.40%
Google Play
App Downloads
132.04b
Game Downloads
90.56b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 9.51% have integrated InMobi Mobile Ads. This accounts for 30.71% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
54.30k
Google Play
App Share
9.51%
Google Play
Apps
21.94k
Games
32.36k
Total Downloads
269.18b
Google Play
Download Share
30.71%
Google Play
App Downloads
79.07b
Game Downloads
190.11b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 8.00% have integrated DT Exchange by Digital Turbine. This accounts for 28.34% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
45.66k
Google Play
App Share
8.00%
Google Play
Apps
14.89k
Games
30.76k
Total Downloads
248.39b
Google Play
Download Share
28.34%
Google Play
App Downloads
47.16b
Game Downloads
201.23b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 7.62% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 23.96% of app downloads within the ad mediation SDK category.

Total Apps
43.51k
Google Play
App Share
7.62%
Google Play
Apps
14.50k
Games
29.01k
Total Downloads
210.02b
Google Play
Download Share
23.96%
Google Play
App Downloads
50.54b
Game Downloads
159.48b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

Among all apps utilizing ad mediation SDKs, 7.56% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 22.52% of app downloads within the ad mediation SDK category.

Total Apps
43.15k
Google Play
App Share
7.56%
Google Play
Apps
16.59k
Games
26.56k
Total Downloads
197.36b
Google Play
Download Share
22.52%
Google Play
App Downloads
43.71b
Game Downloads
153.65b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 6.83% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 21.18% of app downloads within the ad mediation SDK category.

Total Apps
39.01k
Google Play
App Share
6.83%
Google Play
Apps
9.25k
Games
29.76k
Total Downloads
185.65b
Google Play
Download Share
21.18%
Google Play
App Downloads
28.10b
Game Downloads
157.55b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

10th

Among all apps utilizing ad mediation SDKs, 6.35% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 16.20% of app downloads within the ad mediation SDK category.

Total Apps
36.24k
Google Play
App Share
6.35%
Google Play
Apps
23.20k
Games
13.04k
Total Downloads
141.97b
Google Play
Download Share
16.20%
Google Play
App Downloads
65.78b
Game Downloads
76.18b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

Among all apps utilizing ad mediation SDKs, 6.26% have integrated Chartboost. This accounts for 15.87% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
35.72k
Google Play
App Share
6.26%
Google Play
Apps
13.97k
Games
21.75k
Total Downloads
139.11b
Google Play
Download Share
15.87%
Google Play
App Downloads
22.86b
Game Downloads
116.25b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

12th

Among all apps utilizing ad mediation SDKs, 6.05% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 20.18% of app downloads within the ad mediation SDK category.

Total Apps
34.52k
Google Play
App Share
6.05%
Google Play
Apps
7.22k
Games
27.30k
Total Downloads
176.88b
Google Play
Download Share
20.18%
Google Play
App Downloads
28.38b
Game Downloads
148.50b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

13th

Among all apps utilizing ad mediation SDKs, 5.82% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 19.02% of app downloads within the ad mediation SDK category.

Total Apps
33.23k
Google Play
App Share
5.82%
Google Play
Apps
9.03k
Games
24.21k
Total Downloads
166.72b
Google Play
Download Share
19.02%
Google Play
App Downloads
21.38b
Game Downloads
145.33b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

14th

Among all apps utilizing ad mediation SDKs, 5.71% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 20.52% of app downloads within the ad mediation SDK category.

Total Apps
32.63k
Google Play
App Share
5.71%
Google Play
Apps
7.44k
Games
25.19k
Total Downloads
179.84b
Google Play
Download Share
20.52%
Google Play
App Downloads
32.94b
Game Downloads
146.89b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

15th

Among all apps utilizing ad mediation SDKs, 5.00% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 14.64% of app downloads within the ad mediation SDK category.

Total Apps
28.55k
Google Play
App Share
5.00%
Google Play
Apps
13.80k
Games
14.75k
Total Downloads
128.27b
Google Play
Download Share
14.64%
Google Play
App Downloads
37.38b
Game Downloads
90.88b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

Among all apps utilizing ad mediation SDKs, 4.74% have integrated Monetization.com. This accounts for 12.16% of app downloads within the ad mediation SDK category.

Total Apps
27.08k
Google Play
App Share
4.74%
Google Play
Apps
11.04k
Games
16.05k
Total Downloads
106.55b
Google Play
Download Share
12.16%
Google Play
App Downloads
30.94b
Game Downloads
75.61b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

17th

Among all apps utilizing ad mediation SDKs, 4.68% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 13.48% of app downloads within the ad mediation SDK category.

Total Apps
26.70k
Google Play
App Share
4.68%
Google Play
Apps
18.76k
Games
7.95k
Total Downloads
118.16b
Google Play
Download Share
13.48%
Google Play
App Downloads
66.77b
Game Downloads
51.39b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

Among all apps utilizing ad mediation SDKs, 4.53% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 16.77% of app downloads within the ad mediation SDK category.

Total Apps
25.85k
Google Play
App Share
4.53%
Google Play
Apps
6.45k
Games
19.40k
Total Downloads
146.95b
Google Play
Download Share
16.77%
Google Play
App Downloads
25.22b
Game Downloads
121.74b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

19th

Google Ads AdMob Mediation Adapter for Liftoff Vungle

Check “Google Ads AdMob Mediation Adapter for Liftoff Vungle” SDK Insights

Among all apps utilizing ad mediation SDKs, 4.31% have integrated Google Ads AdMob Mediation Adapter for Liftoff Vungle. This accounts for 15.35% of app downloads within the ad mediation SDK category.

Total Apps
24.58k
Google Play
App Share
4.31%
Google Play
Apps
14.57k
Games
10.01k
Total Downloads
134.53b
Google Play
Download Share
15.35%
Google Play
App Downloads
59.69b
Game Downloads
74.84b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Liftoff Vungle.

20th

Among all apps utilizing ad mediation SDKs, 3.86% have integrated IronSource Mediation Adapter for Unity Ads. This accounts for 12.45% of app downloads within the ad mediation SDK category.

Total Apps
22.03k
Google Play
App Share
3.86%
Google Play
Apps
6.37k
Games
15.66k
Total Downloads
109.10b
Google Play
Download Share
12.45%
Google Play
App Downloads
12.43b
Game Downloads
96.67b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Unity Ads.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.